RIUH AND LAZADA COLLABORATE TO HOST RITMA RAYA EVENT, EXPECTED TO ATTRACT OVER 20,000 VISITORS

KUALA LUMPUR, 7 APRIL 2023 – The RIUH event organized by MyCreative Group (MyCreative), Ministry of Communications and Digital (KKD) is now back in collaboration with its main strategic partner, Lazada, and media partner, Tonton, themed RITMA RAYA, “Celebrate Together, Shop Together". The event will be held from 8th to 9th April 2023, from 3pm to 12am at Sentul Depot, Sentul, Kuala Lumpur.

More than 20,000 visitors are expected to attend RIUH X Lazada, RITMA RAYA which will also feature 100 creative brands to promote their businesses and strengthen their commercial position during the festive season.

MyCreative's Chief Executive Officer, Junady Nawawi said, that this edition of RIUH is more exciting with the collaboration of Lazada and Tonton, both of which have a high user reach. Against the backdrop of an early 1990s railway engineering yard, which has been revitalized by YTL Land & Development, the selection of Sentul Depot is in line with the concept of a farmer's market for the RIUH X Lazada, RITMA RAYA event.

Throughout the two-day RIUH X Lazada, RITMA RAYA event, visitors will not only able to shop online-to-offline (O2O), but also support the charitable campaign "Shop for Good" spearheaded by Lazada together with Islamic Relief Malaysia and MyFundAction. The proceeds will be used to provide "Raya Packages" containing food, hygiene products, and other basic necessities to be distributed to over 3,000 recipients in Malaysia, including communities in Public Housing Projects (PPR), care homes, and orphanages. Visitors can also purchase or donate used clothing to Islamic refugees through a collaboration with Refuge for the Refugees at the secondhand clothing store, LOOOP.

RIUH has also collaborated with the Malaysia Forest Fund (MFF) to raise public awareness on emissions and carbon footprints through interactive gaming approaches.

#ENDS#

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For more information, please contact:

Gina Subki

Manager, Corporate Communications

gina@riuh.com.my | +6012 3177366

Falliq Effendy

Manager, Strategic Communications

falliq@mycreative.com.my | +6012 932 1347

Alia Wahidin

Communications and Media, weareCXPR

alia@wearecxpr.com.my | +6017 991 5354

Felicia Ds

Communications and Media, weareCXPR

felicia@wearecxpr.com.my | +6010 290 3092

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ABOUT RIUH

RIUH is a curated creative platform that hosts a curation of homegrown brands, local and international flavours to feast on, creative workshops, showcases, live acts, all under one roof. It has been championing the work of Malaysian creative entrepreneurs, artisans and artists since August 2017, making RIUH a staple in the Malaysian events calendar. Follow RIUH’s journey to add soul to Malaysia through access to the arts, visit www.riuh.com.my and follow RIUH on Instagram and Facebook @riuhinthecity

ABOUT MYCREATIVE GROUP

MyCreative Ventures Sdn. Bhd. ("MyCreative"/"MyCreative Group") was established in 2012 to advance the Malaysian creative industry through strategic and innovative investments. As a wholly-owned subsidiary of the Ministry of Finance (Incorporated) under the supervision of the Ministry of Communications and Digital Malaysia (KKD), MyCreative continues to support the creative industry through the introduction of its subsidiaries, R!UH and CENDANA, in 2017.

With the growing importance of the creative sector, the focus of MyCreative Group has intensified to drive the Malaysian economy through strategically planned ecosystem development initiatives, innovative financing assistance, and investments to achieve the ultimate goal of increasing the economic contribution of the creative sector.

ABOUT LAZADA GROUP

Lazada Group is a pioneering e-commerce platform in Southeast Asia. Over the past 10 years, Lazada has driven development in Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam through commerce and technology. Today, its advanced local ecosystem connects nearly 160 million active users with over 1 million active sellers each month. Through secure and guaranteed transaction processes with trusted payment channels and Lazada Wallet, customers can receive their orders through the largest logistics network in the region.

With a vision to achieve an annual GMV of USD100 billion, Lazada is committed to serving 300 million customers by 2030 and becoming the best e-commerce platform that empowers various brands and sellers to digitise their businesses. In Malaysia, customers can shop on Lazada with peace of mind and receive their orders quickly and reliably through options such as 'Fast and Free Shipping' and 'Priority Delivery.' Order status can also be checked on the Lazada app, and customers can save more with vouchers for 'Free Shipping' and various promotions.